The Orange December Campaign targets the awareness increase to generate exam schedules regarding prevention, caution, detection, and care through different skin cancer types. In other countries, this kind of awareness happens in May, but in Brazil happens in December.
We have worked funneled segmentations between three stages, aiming at a qualified delivery among the audiences' behavior, to generate and or increase trust in patients, in general, to give comfort feeling to carry out medical exams with multitasked, qualified, and specialized professionals.
Social Media Posts for the campaign:
Thank you ;)
Client: BP - A Beneficência Portuguesa de São Paulo
Year: 2020
Agency: Reamp / Jellyfish Brasil
Creative Art Director: Eduardo Navarro
Creative Copywriter: Tainara Ledra | Raphael Gagliano
Social Media Manager: Raphael Gagliano
Project Manager: Talita Guilhermon Rodrigues Dias | Nicole Kuniniec
