The strategic concept:
Our strategy uses VitaMedley's product portfolio (A-Z, Mulher, Homem, Senior, Energia, Vitamina D, Visão, and all the others) to reach several kinds of audiences, according to the moment this consumer is and also the situation.
Our strategy uses VitaMedley's product portfolio (A-Z, Mulher, Homem, Senior, Energia, Vitamina D, Visão, and all the others) to reach several kinds of audiences, according to the moment this consumer is and also the situation.
The targeting-message:
The message follows the Black Friday moment to show customers, according to each profile and the moment that this same customer is inserted, to deliver an assertive and personalized message.
The message follows the Black Friday moment to show customers, according to each profile and the moment that this same customer is inserted, to deliver an assertive and personalized message.
The goal:
Increase conversion focused on selling using discount mechanics in the retail sector.
Increase conversion focused on selling using discount mechanics in the retail sector.
-
The Key Visual and core display:
DV360 Formats made:
Thank you ;)
Client: Medley Farmacêutica
Year: 2020
Agency: Reamp / Jellyfish Brasil
Creative Art Director: Eduardo Navarro
Creative Copywriter: Leonardo Saldiva
Display / Motion Designer: Eduardo Navarro
Ads Operations: Natalia Motoshima | Barbara Altebarmakian
